Another way to annoy people if we take our epistemology seriously…

Stop asking “what is X?”

Start asking “How do you know if you have X?”

“What is…” is a respectable scientific question.

What is an atom, a bird, a pollination mechanism, continental drift, the distance to mars, the length of a metre?

Where we have come unstuck is that we have kept asking our respectable scientific question in perfectly unsuitable places:

What is love, marriage, God, death, an ethical decision, hope, joy….

And we end up with bizarre and completely unsatisfying answers, delivered with the same whitecoated authority that tells us how a detergent works.

Stop asking “what is X?”

Start asking “How do you know if you have X?”

Set yourself a test. How would YOU narrate this difference based on our two archetypes? Because that’s where it makes sense.

Design Thinking… ….and Scientific Thinking

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